Charles Atlas Makes You Into A Man!
Probably the single longest running ad campaign in comic books was spearheaded by the one and only Mr. Charles Atlas. Angelo Siciliano was a scrawny Italian who moved to America and in the 1920s developed one of most spectacular exercise programs of all time that is still making money to this very day. After changing his name to Charles Atlas, former-wimp Angelo promoted the ever-living heck out of his revolutionary muscle building system he branded "Dynamic Tension" and reduced the population of 97-pound weaklings to near extinction, or at least that was Chuck's original intention. Being the former circus strongman that he was, Charles was regularly photographed in Tarzan shorts as the self-proclaimed World's Most Perfectly Developed Man. The Atlas ads were for a free illustrated book titled Everlasting Health And Strength that you could send away for, although the ad at first doesn't mention anything about how Atlas makes any profit from this. Many other fitness...