You Can Be The Ghost Rider AND GET CANCER!

Magazine Enterprises had several wild west comic characters, but none as famed as the original Ghost Rider. This was before creator Dirk Ayers rebranded the gunslinger as Phantom Rider for Marvel which was later reverted back to Ghost Rider. The vigilante cowboy was a gunslinger in the old west that Marvel remade as a hellspawn supernatural biker. Magazine Enterprise's original Ghost Rider was so popular that they offered a Ghost Rider mask in an ad that ran in their various titles, even influencing their character The Avenger to adopt a secret identity based on the fact that his assistant bought one of the masks for her nephew, making this one of the first crossover promotions set up by a comic book publisher. There were at least two different incarnations of the mask produced, each one had the bonus of glowing in the dark. This additional feature unfortunately had the mask created with radium paint that was later known to cause the terminal disease of cancer. A novelty scarf might have only cost a dollar for Golden Age comic book fans, but to get radiation poisoning from a mail order plaything didn't make the risk worth it for any parents that didn't want their children becoming cancer patients.

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