Joe Weider, The OTHER Charles Atlas

Joe Weider was a bodybuilder from Canada who started the International Federation Of Body Builders with his brother Ben, and founded the Mr. Universe contest, not to mention he got hitched to Betty Brosmer who was a pinup girl with the nearly impossible proportions of 38-18-36. He also published several magazines like Flex, Shape, and Men's Fitness, although his major claim to fame was his infamous comic book ads that ran all the way from the Golden Age up into modern times. One of the latter ads got Weider into trouble because he roped a young Arnold Schwarzenegger into being the poster boy for his faulty Weider Formula supplements which didn't produce the results it boasted about. Another ad has a scrawny boy asking his muscular friend Rocky about how to attract bikini girls on the beach simply by getting the Weider training booklet. However, one of the most offensive ones boasted that anyone who followed his flag would turn into a raging psychopath wanting to pick fights with anyone with an attitude. It comes with a small test at the beginning where the only wise decision is to become a burly beau that uses "terror tactics", although you'd think that being a large beefcake would be enough of a deterrent from a brawly wiseguy who gets into an argument with you in a bar parking lot, and you can achieve this in a scant 10 seconds from acting like a "ruthless terror" against anyone who dares to cross your path, although that technique would have a starkly different result if you tried it with the cops. The ad also encourages any of Weider's disciples to just go all out and be full blown vigilantes. God knows the world needs more "destructive terror fighters" roaming the streets causing more problems than the actual hoods. The mail-away coupon literally says you'll be a weak in the knees chicken if you don't accept Joe Weider as your one true messiah, so as helpful as learning self-defense might be, these comic ads advocate all readers to become the Punisher but minus the guns. Do it, or you might have someone yell, "I'll beat the h---- out of you!"

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